What is Muso-Method?
Muso-Method is a revolutionary music teaching approach designed to transform the world of classical music education by making it both fun and serious. With a holistic philosophy, Muso-Method aims to guide music teachers, students, and parents through every step of their musical journey with innovative resources and engaging content
At Muso-Method, we focus on four main goals:
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We are a guide, sharing our experiences through blogs, podcasts, and social media.
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We offer a certification & curriculum that makes learning music easier for teachers, students, and parents.
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We are an online academy & e-course platform that connects the world to Muso-Method’s teachings.
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We are a publisher of Muso-Method products and work with live composers to create new educational materials.
Customer Personas
Our two main customer groups are:
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One-on-one music teachers: Educators looking to adopt a modern, structured approach to teaching music with the Muso-Method curriculum.
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Parents of music students: Parents who want to support their child’s musical growth with engaging and effective resources.
Summary of Services:
- Blogs
- Podcasts
- Social Media Growth & Engagement
- Certification & Courses
- Muso Method Products & Sales
1. Blogs: Our Platform for Education
Since March 2024, Muso-Method has published a blog every week on Muso Music Publishing. These blogs aim to educate readers about Muso-Method while promoting products, courses, and services. To maximize reach, we share these blogs across social media platforms, including Instagram, Pinterest, and Facebook, and link them in our newsletters to increase engagement.
What’s next for Q3?
We plan to post our blogs on Instagram @musomethod.app in a more “blog-style” format. Our new link-in-bio tool will make it easier for readers to navigate from our social media content to the blogs and products, maximizing both views and website visits.
2. Podcasts: Deep Dive into Music Education
Our co-founder Lawrence Ng launched the MusoPod podcast on Spotify, featuring discussions on music education, personal experiences with learning and teaching, and interviews with Muso parents and friends. Five episodes are already live, providing insight into the Muso mission and the unique challenges faced in music education.
What’s next for Q3?
We’ll increase the podcast release frequency to bi-weekly and enhance listenership by sharing highlights across the @musomethod.app platform.
3. Social Media Growth & Engagement
Muso-Method has made significant strides on social media:
- @musomusicacademy has reached 115K followers on Instagram and is nearing 200K on YouTube.
- @musomethod.app launched in March 2024 and has already gained 4K followers.
- TikTok @musomusicacademy has reached 50K followers.
- Lawrence Ng’s Instagram is also on the rise, currently at 88K followers.
What’s next for Q3?
We aim to continue growing our social media presence by:
- Leveraging podcasts and educational reels on Instagram, YouTube, and TikTok to grow followers.
- Launching Muso-Method’s TikTok to connect with the US market and expand our reach.
4. Certification & Courses
Muso-Method’s Certification Program is designed to equip music teachers with the skills and resources to teach using the Muso-Method curriculum. So far, we’ve had three successful cohorts in Hong Kong and online, and have certified teachers in countries like Australia, the US, Italy, and Malaysia.
Our platform musomethod.app currently hosts 20+ courses with over 50 videos. We are committed to adding at least six new courses each month, now that our studios in Perth and Hong Kong are fully operational.
What’s next for Q3?
We’ll promote our next cohort and list certified Muso-Method teachers on our website. We also aim to improve course uploads and target 1,000+ members on the platform.
5. Muso-Method Products & Sales
Our popular Muso Flash Cards have been revamped with improved Solfège alignment and are available on Amazon.com. This product has seen impressive sales across the US, Australia, and Canada. Additionally, we are working on Muso-Method grade books and other secret projects that will be unveiled soon.
What’s next for Q3?
We will increase our advertising budget and influencer marketing efforts, particularly targeting the US market. Our goal is to maximize sales, enhance product visibility, and further expand our Muso-Method product range.
The Road Ahead: What’s Next for Muso-Method?
In Q3 2024, Muso-Method will focus on:
- Increasing blog views and using social media to drive more traffic to our website.
- Expanding podcast listenership and creating engaging content for our growing audience.
- Continuing to certify teachers worldwide and developing new courses for our platform.
- Enhancing our product offerings and maximizing sales through targeted marketing and influencer partnerships.
Join us on our journey as we revolutionize music education, making it accessible, engaging, and effective for all learners!